👋 Hola, I’m Pilar!
📍 Italy
Marketing Specialist with expertise in growth hacking strategies for customer acquisition and retention. Skilled in A/B testing, Google Ads, Meta Ads campaigns, and landing page optimization. Experienced in managing remote projects and teams, with a focus on data analysis and conversion funnel optimization. Proven track record in driving business growth and enhancing brand visibility across digital platforms.
Growth Hacking | A/B Testing | Customer Acquisition | Google Ads | Meta Ads | Landing Page Optimization | Remote Team Management | Data Analysis | Project Management
Learning stage: I analyze the market and customer needs to understand the existing opportunities.
Planning stage: I develop personalized strategies that align with business objectives.
Growth Marketing Specialist
As a creative digital strategist, I drive business growth through growth marketing and hacking techniques. My approach is divided into 3 key stages.
Measurement stage: I evaluate the impact of the implemented actions and adjust tactics based on the results obtained.
Through this process, I help businesses reach their full potential and stand out in a competitive environment.
What does my Growth Marketing Strategy include?
Learning Stage:
Business Model Canvas: Understanding your business structure and value proposition.
Product Market Fit (PMF): Aligning your product with market needs for optimal growth.
Benchmarking: Analyzing competitors to position your business effectively.
North Star Metric/Start Metrics: Defining the key metric that guides your growth.
Buyer Persona: Creating detailed profiles of your ideal customers.
Planning Stage:
Customer Journey Map: Visualizing the path your customers take from awareness to purchase.
Growth Loops: Developing scalable growth strategies that create continuous feedback loops.
Growth Techniques: Implementing proven growth marketing tactics to boost engagement and conversions.
Content for Buyer Persona: Crafting tailored content to resonate with your target audience.
Combination of Inbound and Growth Techniques: Leveraging both inbound marketing and growth hacking strategies for maximum impact.
Editorial Social Media Plan: Building a strategic calendar to engage your audience on social platforms.
Email Marketing Strategy: Designing campaigns that nurture leads and convert them into loyal customers.
Landing Page: Creating high-converting landing pages that drive actions and sales.
Measurement Stage:
Budget Plan for Ads: Allocating resources efficiently to maximize your return on investment.
Results in Reports: Providing transparent, data-driven reports to track performance.
Experiments: A/B Testing: Running tests to optimize every aspect of your strategy and improve results.
Bonus 1: my Highlights
Multilingual: Mother tongue in Spanish, fluent (C1) in English, and Italian.
Industry Experience: Worked across Digital Marketing, Growth Hacking, and Sales in international markets (with over 90 nationalities).
Creative Expertise: Skilled in graphic design, photography, and video editing.
Public Speaker: Experienced in delivering impactful presentations and teaching marketing strategies.
Global Perspective: Having lived in Colombia, England, Italy, and on cruise ships (more than 60 countries), I bring a multicultural approach to marketing strategies.
Leadership: Proven ability to lead teams and drive results through effective collaboration.
Bonus 2: Software Skills
Google Ads & Meta Ads: Paid campaigns across search and social platforms.
Google Analytics: Analyzing user behavior and campaign performance.
CRM (HubSpot): Proficient in managing customer relationships
Email Marketing System (ActiveCampaign): Automating workflows.
CMS: Wordpress
Project Management Tools (Monday, Notion, Confluence, Trello): Skilled in organizing and overseeing projects with team collaboration.
Microsoft Office 365 & Google Cloud: Proficient in document management, spreadsheets, and cloud storage.
Adobe Creative Suite, Canva, Capcut and Davinci Resolve: Graphic design, video editing, and photo retouching.
Python (Basic): Basic knowledge.
🎁BONUS
Maria was an absolute asset during her time with us at Moken. She was always cheerful and willing to assist with any task. In addition, Maria was motivated and interested in learning throughout her time with us. To this end, she worked with various of our teams on their tasks, with a specific focus on digital marketing and excelled in each area she put her focus into. I would absolutely recommend Maria for any task or digital marketing work within an organization of any size.
I was fortunate to work with Pilar onboard Princess vessel. Being inexperienced in a multinational fast pace environment, she guided me, teaching me valuable skills on how to approach and communicate effectively with people from various countries & cultures. This translated directly into my effectiveness in closing sales in a limited time. The ever-changing clientele demographic was our main challenge. With her attention to detail and creativity, her visual merchandising was spot on, which resulted in targets being constantly met or even exceeded. Working onboard a luxury cruise line, there is a high standard for customer service and satisfaction. Pilar managed to uphold these values and went above and beyond for clients and colleagues. Her passion and drive inspired me to constantly improve myself and help others to become the best version of themselves.
★★★★★
★★★★★
(Head of Moken Startups & Moken Labs)
(MERN Fullstack Developer)
Let's Work Together to Grow Your Brand
I’m here to help you boost your business with marketing strategies that drive real results. But here’s the twist – this is your chance to learn more about me and what I can offer. Let’s make this interesting! In exchange for your time for an interview, I’ll send you my CV and a detailed brochure with success stories in marketing and growth hacking of my past projects, so you can see how I can contribute to your team.